Thank you to Ashley Gurbal Kritzer of The Tampa Bay Business Journal for featuring John Jackson, Author of Warehouse Veteran in her recent blog post, Meet the Tampa Bay ‘Warehouse Veteran’ and his real estate mission! Check it out below:
Through his new book, “Warehouse Veteran: Your Tactical Field Guide to Industrial Real Estate,” he hopes to help both groups.
Jackson, director of land and industrial services at Colliers International Tampa Bay and a U.S. Army veteran, spent two years writing “Warehouse Veteran.” He describes it as a “reference guide” for the obstacles one may encounter on “the commercial real estate battlefield.”
“What I thought was missing in the traditional client-broker relationship was the holistic view of the life cycle of real estate,” said Jackson, who was deployed to Operation Desert Storm at the age of 19.
Jackson launched his commercial real estate career in 2003, owning two construction businesses before joining Colliers International in February 2014. He said he has two years and $25,000 invested in the book, which includes interviews with real estate and business experts.
“Warehouse Veteran” (Indcre Publishing, 2016) guides business owners through industrial real estate decisions — from leasing versus owning, buying a new facility versus building new and the negotiation process.
There’s also a website, with a series of “Warehouse Bootcamp” videos.
“You don’t need a Ph.D. in commercial real estate to understand this book,” he said. “It’s written for the user, and it’s really a primer. It can save you millions of dollars — you don’t want to make a big mistake purchasing a multimillion-dollar facility.”
Despite the time and money Jackson has invested in “Warehouse Veteran,” he said this wasn’t a money-making endeavor — though it could have a halo effect on his brokerage business.
“It establishes us as subject-matter experts,” he said, “and it really shows the market we care about adding value.”
Jackson said he intends to donate all revenue from the book to charities that serve veterans, including Southeastern Guide Dogs’ Paws for Patriots, Intrepid Fallen Heroes Fund and Fisher House Foundation.