New Book ‘Warehouse Veteran’ Offers Key Industrial Real Estate Advice

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Thank you to Leah Saunders of  for featuring John Jackson, Author of Warehouse Veteran in her recent blog post, New book by ‘Warehouse Veteran’ offers key industrial real estate advice! Check it out below:


Buying, selling, developing, or leasing industrial real estate is a complex and lengthy process. And with millions of dollars on the line, it’s critical to avoid making mistakes.

In the new book, “Warehouse Veteran: Your Tactical Field Guide to Industrial Real Estate,” author John B. Jackson, CCIM offers a reference guide for navigating the opportunities and obstacles businesses will encounter on the commercial real estate battlefield.

Jackson, a top commercial real estate advisor in Tampa Bay who specializes in industrial real estate, is uniquely qualified to write the book because of his diverse background as a successful business owner, underground utility and excavation contractor, licensed general contractor, and Fortune 100-level financial analyst.

Jackson began his commercial real estate career in 2003, but his introduction to strategic planning came much earlier when he was deployed to Desert Storm at age 19. He applies the experience and skills gained in the military to his work on Colliers International Tampa Bay’s Industrial Services Team. His experience as an owner, buyer, seller, landlord, and tenant of commercial properties arms him with the 360-degree insight necessary to be a highly effective commercial real estate ally.

In continuing his support and appreciation for the heroes who have served our country, Jackson is donating all proceeds from the book to veterans’ charitable organizations, such as the Intrepid Fallen Heroes Fund, Paws for Patriots and the Fisher House Foundation.

Through anecdotes of success and lessons learned, as well as interviews and discussions with subject matter experts, Jackson’s book covers important topics such as:

Leasing vs. owning:

While leasing gives your business greater mobility and requires less upfront capital, there is also the potential for rental rate escalation and landlord limitations on facility modifications. Buying, on the other hand, gives you economic and physical control of your property and valuable tax benefits, but adds additional liability, potential environmental risk, and limits a business’ flexibility. By understanding the advantages and disadvantages of each option, you can develop awareness of what’s right for your company.


What to consider before signing an industrial lease:

Knowing which type of lease you need, specific lease terms, and whether to renew, extend or move on once your lease is up, are among the factors to consider when leasing industrial space. Before making any decisions, it is important to consider your business’ strategic direction and goals, and decide if your existing location supports where your business is headed. Working through the “what-ifs” with a trusted commercial real estate advisor can help you think through the possibilities.


Buying an existing facility vs. developing new:

If you’ve decided to own, there’s another critical decision in your immediate future: whether to buy an existing facility or build from the ground up. When you buy an existing facility, it’s almost certain you will have to make upgrades and changes – some of which may come as a surprise. Developing a new property allows for more customization, but it also comes with more risks of making costly mistakes. Both options come with potential downsides, and proper analysis and strategy can help you avoid them.


The sales process:

A good disposition strategy involves getting an accurate appraisal of the property, setting well-thought-out timelines and expectations, and knowing how and when to negotiate. Analyzing and considering tax impacts, unique sales and marketing strategies, and reinvestment options after a sale are all key components to optimizing the outcome for the seller.

“I wrote this book for successful business owners and managers who invest in or utilize industrial buildings to operate their businesses,” said Jackson. “It’s meant to act as a field guide for navigating the most important topics you will face when industrial facilities are a part of your business plan – from the basic terms to more complex topics like lease vs. own and sale leasebacks.”

Jackson’s book was released on May 5. Hard copies can be purchased for $24.99 at and on eBooks are available for $7.99 and can be purchased on, the Apple iBookstore, the Barnes & Noble Nook Store and


About Author John B. Jackson:

A former U.S. Army Officer and Desert Storm veteran, Jackson received an early introduction to planning and execution in real world situations when he deployed to Desert Storm at the age of 19. Today, as a top commercial real estate advisor at Colliers International Tampa Bay with previous experience as a business owner, utility and excavation contractor, licensed general contractor, and Fortune 100-level financial analyst, he is passionate about sharing his experience and guidance with others.

Having been involved in all aspects of commercial real estate, as an owner, buyer, seller, landlord and tenant, he is able to offer 360-degree insight on navigating the industrial real estate industry and achieving optimal outcomes for his clients.

Want more tactical industrial real estate tips? Grab your copy of Warehouse Veteran today on Amazon100% of the proceeds from this book are pledged to support veteran-related causes such as the Intrepid Fallen Heroes Fund, Paws for Patriots, and the Fisher House Foundation. Every dollar you and others spend on purchasing this book and all related materials will go directly to fund veterans’ charitable organizations.

Would you like to speak with an experienced Real Estate Advisor? Contact Tampa Bay Industrial Advisors here and connect with us on Social Media!